Adwords PPC Bid Calculator

Stop the guesswork and bid smart

About your products or services
How much does an average customer spend with you?
£
On average, what profit margin do you make on each sale?
%
On average, how many times does a typical customer return to buy from you?
About your website
Does your website generate leads or sell products online (ecommerce)?
On average, what % of your website visitors convert to lead?
%
On average, what % of those leads convert to a sale?
%
Calculations
Your lifetime gross value per customer is
£
Your lifetime net profit per customer is
£
Your breakeven cost per lead or sale acquisition is
£
Your breakeven PPC bid is
£



Average website visits before conversion:

Number of conversions that are required to reach a deal: