Meet The Author
Name: Naomi Couper
Position: Social Director
From: Portsmouth, UK
Expertise: Social & Adwords
What You’ll Find In This Post…
- What Boolean Search is
- What symbols to use
- A guide to using our Boolean Search Tool
There’s no doubt that when it comes to running a successful LinkedIn campaign, ensuring that you’re targeting the correct prospects is a large contributing factor.
With limited search filters in place on LinkedIn, often the best way to source your prospects is by refining the search using Boolean Search Operators.
By inputting a Boolean search string into LinkedIn’s search bar you can get precisely the results you are looking for, including filtering prospects by current/past company, current/past title, zip code radius, location, industry etc.
Sifting through LinkedIn’s 500 million users can feel like looking for a needle in a haystack, but by performing a more precise search you can eliminate irrelevant records efficiently, leaving you with a list of perfect prospects.
What is Boolean Search?
Boolean search is a type of search that allows you to combine keywords, as well as add modifiers (AND, OR, NOT) to produce more relevant results. So, what are the symbols you should be using?…
By containing multiple terms in brackets they can be treated as a separate combined term.
Used before keywords to search for that term inside user job titles.
Group around two or more words to create a phrase search.
Used to add another term to the search.
Used to negative match (delete) a term from a search.
Used to broaden a search string.
Example: If we wanted to target Managing Directors or Managers in Marketing, excluding people who work at ShineRank, we would search for:
(title:”managing director” OR title:manager) AND title:marketing -company:ShineRank
Boolean Search Tool
To make things as easy as possible, we’ve created a LinkedIn Boolean Search Tool, which allows you to input all the criteria you wish to include/exclude in your search. Once this criteria has been inputted, a search string will be generated ready to be pasted into the LinkedIn search field so that you can check the relevance of your prospects. From there you can use the LinkedIn filters to add specific locations and industries etc.
What are you waiting for? You can access the free tool here and get started on generating those oh so targeted prospect lists.
If you have any questions at all feel free to contact either myself or one of the team.