Meet The Author
Name: Naomi Couper
Position: Social Director
From: Portsmouth, UK
Expertise: Social & Adwords
What You’ll Find In This Post…
- Our reviews of the world’s 5 top LinkedIn messaging tools
- What key factors to look for when researching LinkedIn automation software
- An easy to read pro’s and con’s list of each tool
A Guide To LinkedIn Message Automation Tools
If you aren’t leveraging LinkedIn for LinkedIn Lead Generation, then you’re missing out. LinkedIn is one of the most powerful platforms to use for business and statistics show that 78% of users that use the network for prospecting outsell peers who don’t use social media. LinkedIn themselves also share impressive social selling statistics:
– Social selling leaders create 45% more opportunities
– Social selling leaders are 51% more likely to reach quota.
Now, those are figures that you can’t ignore, but what exactly does it take to become a ‘Social Selling Leader’? You no doubt have many things to juggle on a daily basis and an ever growing list of tasks to do, and the prospect of consistently staying active on LinkedIn can be challenging.
This is where LinkedIn automation tools can help. They can allow you save time on repetitive tasks, giving you the freedom to work on other things and can also lead to some seriously good results.
What We Look For: The Key Factors
It is however imperative that you choose the right tool, and the key things to consider when picking an automation tool are:
Does It Work?
This one goes with out saying. Finding a good-looking tool is great, but it’s meaningless if it fails to perform the promised functions. Before committing to a subscription, check to see whether the tool is compatible with the most recent LinkedIn interface.
Can The Tool Perform Multiple Useful Tasks?
Although it may be easy to generate a lot of engagement and interest around your product or service on LinkedIn simply by manually messaging prospects, it’s a big time suck. If you want to scale, an automation tool with multiple functions is key to success. After all the more the tool can do, the less you have to do.
Is It Cloud Based?
Cloud-based tools will work around the clock so you don’t have to. Whether your device is on or off, whether you have an internet connection or not, cloud-based software means that you can get busy with other things and leave the tool to work its magic.
Does It Simulate Natural Behaviour?
A tool that uses sophisticated algorithms to mimic human behaviour is essential in minimising the risk of profile suspension. Always check to see if the software executes functions at a natural pace instead of aggressively interacting in a robotic manner.
This point goes hand-in-hand with simulating natural behaviour. In order for activity to look as natural as possible, it’s best for any tool that you’re looking to implement to use dedicated local proxies. If the tool doesn’t use proxies or the proxy isn’t local, it will look as if all activity is coming from one place that is different to your own device location. This can wreak havoc and suspicious activity will be detected, in turn increasing the risk of profile suspension. If you’re unsure on whether the tool you’re interested in uses proxies, it’s best to send the tool creators an email to ask.
Here we’ll be looking into five tried and tested LinkedIn automation tools and how they stack up against the key factors.
LinkedProspect is a cloud based software that helps you to have more conversations with the LinkedIn prospects that count the most. Send automated personalised connection requests to fresh prospects and then let the tool auto-respond to new connections 24 hours later with a message of your choice. This tool also uses smart algorithms and local IPs minimising the risk of profile suspension, and can be set up in 60 seconds.
LinkedProspect is capable of sending up to 2,000 messages per month allowing you to win the instant attention of your prospects.
Turbo-charge your lead generation and accelerate engagement levels with reliable automated connection requests and auto-response messages.
We found this tool to be the most reliable and the most effective in driving sales and sparking conversations with prospects. LinkedProspect offer a 7 day free trial and can be easily integrated seamlessly with your profile with no coding required.
GPZ LinkedIn Automation software is a Chrome extension that lets you send personalised connection requests which can be an effective way of increasing exposure of new products, services and offers which ultimately increases the chances of lead generation. While this tool does have the capabilities to send custom follow-up messages to new connections, this feature has a tendency to be unreliable with many bugs hindering the performance.
Useful for building a new network by sending personalised connection requests to prospects of your choice
Follow up message capability can be unreliable.
Update: Due to a request from LinkedIn, Linkedeep is no longer accepting new clients.
Linkedeep is brilliant for sending mass messages to connections so that you can open up a dialogue. It also allows you to remove connections from your selected list that you would not like to message meaning that you are in full control. This cloud-based tool however is not so effective in building a new network. Automated connection requests can fail to send and selecting a pool of prospects can be a tricky task due to a lack of selection filters.
Control which of your connections receive automated messages
Invitation requests to new connections can fail to send
Windows application Linkedomata allows you to reach out to your targeted prospects quickly and efficiently. By inputting an exported list of LinkedIn profile URLs, you can send these prospects personalised messages. A great feature of this tool is the Automated LinkedIn Profile Visit capability . Linkedomata will visit the profile of users of your choice – a strategy that can help you to gain better visibility.
This tool does however require a more ‘hands-on’ approach than others due to no sophisticated algorithms to mimic human behaviour. It’s recommend that you use Linkedomata within the specified limits stated on their FAQ page.
Ability to increase visibility through the Automated Linked Profile Visit function
No complex algorithms in place to simulate natural and human behaviour.
Although LinkedEngine has many useful functions such as Message Automation and Group Joining automation, the activity is not cloud based. This is a separate piece of software that opens up in a new window where you can see the mouse move to emulate the functions being performed on your profile. While displaying the activity in this way looks impressive, it unfortunately compromises on usability causing unexplained crashes and slow performance.
Useful and unique automated group-joining function.
Slow performance and a tendency to crash.