6 Awesome Benefits of Using a PPC Agency
It’s not uncommon to have your uncertainties about hiring a PPC agency to handle your advertising. In fact many marketing decision makers have the same questions; Is it worth the money? Should I be using my budget on an agency? Or should I get an in house member of staff? And most importantly, can I trust an agency to meet my requirements? After all, if all goes tits up then I’m in no doubt that the blame will lay on your shoulders.
However, if you do your research correctly and find a reliable, honest and motivated PPC agency to work with, then there are actually a lot of benefits for yourself and your company:
We all know what it’s like to work in a high-pressure industry, where KPI’s, targets and goals need to be met; often on a budget that seems impossible to work with! It can be stressful and your once manageable ‘to do’ list is now 10 pages long, with 30 different deadlines and only a limited number of staff to get the job done.
Allowing a good PPC agency to manage your digital advertising can actually take a massive weight off your shoulders. You have security in knowing that targets are going to be met and budget is being spent responsibly. It takes away the stress of having to train up staff and you highly reduce the risk of silly mistakes being made (which can happen a lot more often on Google Ads then you think).
This brings me on nicely to my next benefit…
Save Time & Money
What? You can actually save money by paying for an agency? Yep. Let’s go back to my previous point about silly mistakes. You have to remember that at the end of the day Google is like any other business in the world – it’s aim is to make a profit. Google also makes most of their revenue from it’s advertising platform. In fact in 2017 a whopping 86% of revenue came from advertising through Google & Google Network sites. With this in mind is it really all that surprising that Google Ads will allow you to make lots of mistakes on the platform that will completely drain your budget?
Working with an experienced team of PPC specialists means that you can feel safe knowing that your budget is being spent in the most efficient way possible. You rule out all chances of drastic mistakes being made because well, this is what we do for a living and we know what will waste your money and what will be most profitable.
On top of this, your time will be massively freed up to continue that dreaded ‘to do’ list. Google Ads is time consuming and with the algorithm constantly being tweaked and changed you need to always be on the ball. This is tough when PPC is only part of your job and if you’re not careful the very best of campaigns can drastically drop.
Even if you do dedicate a team member to work on your accounts, the time it takes to train a person to a high enough standard to retain an acceptable ROI just isn’t cost efficient at all!
Google Ads is not something that you can learn overnight and working with an experienced PPC agency ensures that you are getting the highest standard of work. Our agencies experience alone goes back 15+ years and the knowledge learned in that time means that we know how to get the job done.
It may sound odd but when using Google Ads, Google Ads is not the only marketing platform needed. You also need other things such as Google My Business, Analytics, Search Console, Tag Manager, Keyword Planner Tools and SEO tools such as SEMrush & Serpstat. If you are not using these types of programmes in conjunction with your Google Ads campaigns then you will not be able to properly research & track performance. Adequately learning how to use all these sites takes time, so when you’re trying to meet targets and deadlines it is not ideal to have to be training people on such things. Sure enough though, a PPC agency will already have the knowledge and experience of all of the above and many more tools.
You can also be assured that a PPC specialist will make the most of all Google Ads features. Knowing how to optimise a campaign correctly and not just make changes for the sake of making changes takes a lot of practise. A PPC agency will know exactly what features to use, when new features are released and most importantly know when to leave a campaign alone!
YOU KNOW YOU’RE DOING SOMETHING RIGHT…
WHEN YOUR AVERAGE GOOGLE ADS CAMPAIGN MAKES 506% RETURN ON INVESTMENT
One of the very best benefits for your company is that PPC agencies are 100% ROI focused and it is our number one aim to hit the goal which has been set. We care about your business’ targets as if they were our own because at the end of the day a happy client = prolonged business.
You can rest assured that you are getting the very best value for money and relax knowing that the ROI is going to be substantial to your business.
Reporting & Insight
Another great thing about using PPC agencies? We know numbers. In fact we love numbers. Reporting and insights is one of our main duties and boy do we do it good! Getting to know a client, we also get to know their goals and focusses. What this means is that when we report to you we are able to save you time by pin pointing the exact areas you should be concentrating on and know which are the ‘white noise’ areas.
You should be able to trust a PPC agency to supply you with an accurate performance report which proves your budget is generating results. Understanding Google Ads reports can be difficult to understand for even the most talented mathematician, so having an agency to explain and observe those results will make your working life so much easier!
Not Dependant on 1 Person
Having an in-house member of staff to manage your Google Ads may seem like a great idea but who do they turn to when they are having difficulties; other than Google itself?
When working with a PPC agency you will have your own dedicated Account Manager but remember there is a whole team of qualified PPC professionals in the background to add their help and opinions. Relying on one singular person to to have all the knowledge it takes to run a successful Google Ads campaign is both stressful and unnecessary.
Working for a PPC agency myself I know for a fact that questions are fired round the room like there is no tomorrow and we have constant discussions on what the best course of action would be for a particular campaign. This is because each and every campaign is unique and needs attention in different ways. Testing is also another big part of Google Ads and when you have a whole team of professionals consistently testing new ideas and discussing the outcomes with each other, you open up a whole new level of success than what you would have it were just one person working on an account alone.
This is probably one of the best benefits of working with a PPC agency; the internal communication and interaction between a team of PPC professionals is vital for a successful Google Ads campaign.
I hope you found what you were looking for within this blog post and if you are thinking about hiring a PPC agency to handle your Google Ads why not contact us? We offer a wide range of PPC services including shopping, remarketing, search, display and even SEO if that’s what you want! We’re always happy to share a phone call and take some of that overwhelming stress off of you!